When you’re a small business, there’s a lot you need to do to get yourself on customers’ radar and make people interested in what you have to offer. Since today’s society is so connected, using technology and the Internet is often a smart and cost-effective method.
Most businesses today know that they need a website in order to generate traffic, but a website will not get you anywhere without strong search engine optimization, or SEO. Check out the following SEO tips for small businesses to help people find your site.
1. Learn the basics.
The first thing you should do is to learn the basics. This involves learning what keywords are and how to use them. Keywords are the words that people use to find websites with information they need. These keywords are then used to provide web links on search engines like Google. So, for example, if someone was looking for blue gym shoes in Chicago, they may type “blue gym shoes in Chicago” in the search field. Websites that have “blue gym shoes in Chicago” on their website will then appear on the results page.
In order to generate traffic, you need to make sure that the content you’re dishing out on the web has keywords that are relevant to your business.
2. Choose the right keywords.
In order to make sure you’re using the right keywords, you need to do some keyword research. Tools like Google Adwords can help you learn which keywords are popular and right for your business. Make sure you use these tools to come up with a list of keywords, and then make sure you’re applying these keywords throughout your site.